Importer Perspective | Creating a Common Language of Service

by Joe Marrocco, Café Imports Our consumer base not only seeks out the specialty coffee industry for our delicious offerings, but for an elevated service experience. Simply having good or consistent coffee is not good enough in today’s world; our entire industry was born out of a desire for deeper connections between people. Roasters want …

Exhibitor Perspective | Making Connections, Closing the Loop

by Joyce Klassen, Baratza For Baratza, SCAA’s annual conference really is the event of the year. It’s the time when we get to connect face-to-face with both long-time and potential customers and friends, and to turn those 2D relationships into 3D relationships. During the year, we may connect over phone, Twitter, Facebook, etc., but actually …

Associate Perspective | Celebrate, Connect and Contribute! Doing Good at Expo

by Kimberly Easson, JavaVentures In 2005, I was on the board of directors when SCAA became a signatory to the United Nations Global Compact and committed to being a partner in addressing some of the world’s thorniest global issues — food security, maternal health, climate change, education, and poverty alleviation. Whoa — who us? It’s kind …