You’re Invited to the 26th Annual Exposition & 6th Annual Symposium: The Event

by Ric Rhinehart, executive director of SCAA Each year it is my task (and my pleasure) to write a note for inclusion in this issue of The Specialty Coffee Chronicle. With each passing year, I find myself considering not only what is new and exciting for this year’s Event, but, more and more, reflecting on …

On Behalf of Starbucks Coffee Company, Welcome to SCAA’s 26th Annual Exposition in Seattle

Starbucks is honored to serve as the official host of the Specialty Coffee Association of America’s 2014 Annual Event. Forty-three years ago, we opened our first store just seven blocks away from The Event’s location, at the historic Pike Place Market. Since then, we have watched the specialty coffee industry flourish. This is due to …

SCAA Skill Building Workshops at The Event

by Dorothea Hescock, total quality manager, Massimo Zanetti Beverage USA and chair, SCAA Skill Building Sub-Committee The Specialty Coffee Association’s Professional Development Committee is the world leader in coffee education, for all facets of the coffee industry. No matter what aspect a person is interested in within the wonderful industry called coffee, SCAA has consistently brought …

Barista Perspective | Getting Involved at The Event

by Bronwen Serna, Vashon Coffee Company, Western Regional Barista Champion 2002-2003 Every year, around springtime, I look forward to attending the Specialty Coffee Association of America’s annual exposition, The Event. I’ve been attending since I started in the coffee industry in 2000, and have found that it provides a wide variety of professional exploration for attendees. …