Specialty Coffee Shops: Market Size in the U.S.

By Heather Ward Specialty coffee shops play a key role in shaping the consumer experience. It is the third place that connects the barista to the consumer, and finally, to the coffee beverage. In past SCAA research, specialty coffee consumers have consistently revealed the significance of their coffee shop experiences. They associate their coffee with …

Meditations on Branding

By Timothy J. Castle Brands are vessels built to hold meaning and sentiment about a particular enterprise and its products and services. When first molded, they are empty except for their “shape,” “structure,” and “hue.” The brand might be boxy or round; it could be—metaphorically—made of glass, metal, or wood; and its “coloring” could range …

Ensuring Coffee Viability Through Community and Sustainability

By Russ Kramer Specialty coffee customers expect the best. It’s the current state of the industry. The end user demands complex, distinctive flavor in every cup. It is important for our industry to understand that producing great coffee requires selecting coffee fruit from the “grand crux” producing regions of the world, and controlling their transformation …

People of Specialty Coffee: An Interview With Launtia Taylor

Launtia Taylor, VP Marketing & Communications, Probat Inc. (left) and Mary Tellie, Roasters Guild Executive Council Chair (right). How did you get involved in coffee? I started in cocoa when I was living in Jamaica. We grew coffee and cocoa in the area, and I was used to both products. So, I didn’t start off …