Coffee Scientists From All Over the World Gather in Costa Rica

By Marino Petracco, Senior Research Scientist, illycaffè We humans are social animals. Actually, our ability to participate in teamwork is one of the main factors that allow humans to command the planet. A primordial example of joining forces to achieve greater purpose might be had by visualizing prehistoric hunters gathering to surround and capture a mammoth, …

The Power of a Trade Association

By Ric Rhinehart, Executive Director, Specialty Coffee Association of America Trade associations have a long and storied history in the world. The first trade associations were organized as guilds dating back to the Middle Ages. These groups organized to promote the interests of their members—ranging from craftsmen to students—and largely replaced the religious fraternities that …