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Meeting & Greeting: A Q&A with Mike Ebert

If you’ve ever met Mike Ebert, sales representative for Alterra Coffee, then you know why he’s the man to talk to when it comes to meeting and greeting customers. Whether he’s working the farmers’ markets, giving consumers a bit of talk-education, or creating long-term partnerships, Ebert understands the importance of making connections on a person-to-person …

Getting the Story Straight

Communicating what is Special about Specialty Coffee By Tracy Ging You know that famous quote, the one that says imitation is the sincerest of flattery? Well, if that’s the case, specialty coffee should be flattered because we have certainly been imitated. Most coffee—whether it’s specialty or not—now carries descriptors like gourmet, premium, coffeehouse-style, and others. …

Denomination of Origin

Creating Geographical Indications for Coffee By Laura Everage In this Symposium session, Paul Songer of Songer & Associates, Inc. and Luis Fernando Samper of Colombian Coffee Growers Federation presented two separate approaches to creating geographical indications. In Rwanda, the analysis was made purely on a cup basis, while in Colombia extensive lab testing and verification …

A Question of Quality

Defining specialty coffee: Perspective from the Specialty Coffee Association of Europe By Mick Wheeler I am delighted to give a brief and hopefully succinct update on developments and initiatives being undertaken by the Speciality Coffee Association of Europe (SCAE). As many of you are aware, the different specialty or speciality (as we in Europe like to call the …

Traceability Q&A: Ben Corey-Moran Thanksgiving Coffee Company

Thanksgiving Coffee Company’s Ben Corey-Moran, a member of the Specialty Coffee Association of America (SCAA), looks at traceability in the global coffee market. Corey-Moran is the president and director of coffee at Thanksgiving Coffee, based in Fort Bragg, Calif., and a past member of SCAA’s Sustainability Committee. The Chronicle chats with Corey-Moran to learn more. …