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Exhibitor Perspective | Making Connections, Closing the Loop

by Joyce Klassen, Baratza For Baratza, SCAA’s annual conference really is the event of the year. It’s the time when we get to connect face-to-face with both long-time and potential customers and friends, and to turn those 2D relationships into 3D relationships. During the year, we may connect over phone, Twitter, Facebook, etc., but actually …

Associate Perspective | Five Reasons Your Nonprofit Should Attend The Event

by Kristina Morris Heredia, communications and marketing coordinator at Coffee Kids While this article is seemingly about five reasons your nonprofit should attend the Specialty Coffee Association of America’s annual Exposition, The Event, it really comes down to one reason: community. The Event is a wonderland of coffee paraphernalia, businesses, producers, connoisseurs, as well as …

Associate Perspective | Celebrate, Connect and Contribute! Doing Good at Expo

by Kimberly Easson, JavaVentures In 2005, I was on the board of directors when SCAA became a signatory to the United Nations Global Compact and committed to being a partner in addressing some of the world’s thorniest global issues — food security, maternal health, climate change, education, and poverty alleviation. Whoa — who us? It’s kind …

SCAA Announces Addition of New Members to Board of Directors and Slate for 2014

The Specialty Coffee Association of America (SCAA) announced today that Willem Boot has stepped down from the SCAA Board of Directors and thanks him for his efforts and significant contributions to the industry. Aida Batlle, a notable coffee producer from El Salvador with SCAA member company Everest S.A., will fill this open spot on the …