Dresses Our Brides Have Worn

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Tokyo’s Underground Shopping

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For Men, Summer Poses the Greatest Fashion…

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Specialty Coffee Shops: Market Size in the U.S.

By Heather Ward Specialty coffee shops play a key role in shaping the consumer experience. It is the third place that connects the barista to the consumer, and finally, to the coffee beverage. In past SCAA research, specialty coffee consumers have consistently revealed the significance of their coffee shop experiences. They associate their coffee with …

Meditations on Branding

By Timothy J. Castle Brands are vessels built to hold meaning and sentiment about a particular enterprise and its products and services. When first molded, they are empty except for their “shape,” “structure,” and “hue.” The brand might be boxy or round; it could be—metaphorically—made of glass, metal, or wood; and its “coloring” could range …