Meditations on Branding

By Timothy J. Castle Brands are vessels built to hold meaning and sentiment about a particular enterprise and its products and services. When first molded, they are empty except for their “shape,” “structure,” and “hue.” The brand might be boxy or round; it could be—metaphorically—made of glass, metal, or wood; and its “coloring” could range …

Ensuring Coffee Viability Through Community and Sustainability

By Russ Kramer Specialty coffee customers expect the best. It’s the current state of the industry. The end user demands complex, distinctive flavor in every cup. It is important for our industry to understand that producing great coffee requires selecting coffee fruit from the “grand crux” producing regions of the world, and controlling their transformation …

People of Specialty Coffee: An Interview With Launtia Taylor

Launtia Taylor, VP Marketing & Communications, Probat Inc. (left) and Mary Tellie, Roasters Guild Executive Council Chair (right). How did you get involved in coffee? I started in cocoa when I was living in Jamaica. We grew coffee and cocoa in the area, and I was used to both products. So, I didn’t start off …

For the Love of Coffee: International Coffee Day to be Held on October 1

On October 1st, the coffee world will celebrate International Coffee Day. This is a day for honoring the people who work in coffee, appreciating the passion that coffee creates, as well as taking the opportunity to inform consumers about coffee as a global product. We encourage you to get involved on International Coffee Day! Here are a …

Committee Spotlight: Meet Your SCAA Technical Standards Committee

The Technical Standards Committee is one of the longest continuously functioning volunteer committees within the SCAA. Our responsibility is to conduct research to establish specialty coffee standards and determine industry best practice for publication on behalf of the Specialty Coffee Association of America. We serve the members of the SCAA and the coffee industry as …