A First Look at the New SCA Education Program Brand

The Specialty Coffee Association (SCA) is proud to reveal a first look at the new brand identity for the Coffee Skills Program, SCA’s unified coffee education program. The Coffee Skills Program (CSP) is the result of more than a year’s worth of collaborative work between professionals from both the American and European specialty coffee communities …

Reinventing the (Flavor) Wheel: Industry Collaborates to Identify Coffee Flavor Attributes

Coffee Taster’s Flavor Wheel Revised for the First Time in Over 20 Years One of the most iconic resources in the coffee industry, the Specialty Coffee Association of America’s Coffee Taster’s Flavor Wheel has been updated for the first time in its 21-year history. The foundation of this work, the World Coffee Research Sensory Lexicon, …