Nothing Wrong, Something Right

By Todd Mackey There are those times that stand out amidst harder seasons. Days where the mere absence of any issue and lack of conflict can be stunningly beautiful, when “nothing immediately wrong” is wholly special and can stop one dead in their tracks. Then there are stretches where even the rain has sunshine glistening …

On Specialty Coffee in Europe

By Andra Vlaicu Europe is quite a unique region of the world, totaling 51 independent countries. Some of the most popular travel destinations on this tiny continent are France, with its capital Paris, closely followed by Spain, Italy, United Kingdom, and Germany. It should come as no surprise that coffee in Europe is as diverse …

Are You Handing Away Your Future One Cupping at a Time?

Sponsored Content Provided by Cropster Imagine if a business threw away valuable competitive information every day – information they paid to create. That would be crazy, right? Well, amazingly that describes the great majority of coffee businesses worldwide. It might even describe yours. How can this be? Cupping is high value work. But the final output …

Cuisinart Launches an Automatic Pour-Over Brewer

The Cuisinart PurePrecision™ Coffee Brewer has recently earned the Specialty Coffee Association (SCA) Home Brewer Certification. This machine provides an authentic pour-over brewing process by executing three vital variables. These variables are precisely controlled to create the magic of coffeehouse-like perfection. First, broad water dispersion evenly saturates all the grinds, then allows them to “bloom,” extracting their …

Behmor Connected Brewer Integrates Amazon’s Alexa Voice Service

New Participant in Amazon’s Dash Replenishment Service The Behmor Connected Brewer, which has recently earned the Specialty Coffee Association (SCA) Home Brewer Certification, is integrated with Amazon’s Alexa Voice Service and offers the Amazon Dash Replenishment Service (DRS). Manufactured by Behmor—a leader in connected coffee brewing and home coffee roasting technology—the Behmor Connected Brewer is the world’s first connected brewer to …

Specialty Coffee Standards and Best-Practices

  Over the past year, the Technical Standards Committee of the Specialty Coffee Association of America—now the Specialty Coffee Association (SCA), after the recent unification with the Speciality Coffee Association of Europe—has been busy working on revisions to SCAA standards and creating new standards to protect the quality and integrity of specialty coffee. Recently, many new documents have been …

Specialty Coffee Shops: Market Size in the U.S.

By Heather Ward Specialty coffee shops play a key role in shaping the consumer experience. It is the third place that connects the barista to the consumer, and finally, to the coffee beverage. In past SCAA research, specialty coffee consumers have consistently revealed the significance of their coffee shop experiences. They associate their coffee with …

Meditations on Branding

By Timothy J. Castle Brands are vessels built to hold meaning and sentiment about a particular enterprise and its products and services. When first molded, they are empty except for their “shape,” “structure,” and “hue.” The brand might be boxy or round; it could be—metaphorically—made of glass, metal, or wood; and its “coloring” could range …