Introducing the 2018 Square Coffee Reports

Introducing the 2018 Square Coffee Reports

TThe SCA Research Center has partnered with Square on the 2018 Coffee Reports.

National Coffee Day is coming on September 29th for many countries around the world — and International Coffee Day is just around the corner on October 1st! We are kicking off a week of celebrations with a collaboration between SCA Research + Square. Working with our friends at Square, we dug into coffee retail data to find interesting insights and trends in coffee consumption for the 2018 Square Coffee Report.

Reports for both the U.S. and Canada are available now, and insights from Australia, Japan, and the U.K. are coming in the next few weeks. Take a look at the reports below and let us know what you think on social media using the hashtag #SquareCoffeeReport.

U.S. Square Coffee Report 2018

Retail data in the United States shows that the latte is the most popular coffee drink among Americans. Check out the full 2018 U.S. Square Coffee Report to find which states prefer a different morning fix.

Read additional insights here. 

Canada Square Coffee Reports 2018

Canadians have firmly embraced the Cortado and Flat White, two recent international imports, with sales increasing 81% and 97% respectively over the past year. Learn more in the full report below.

Read additional insights here.